If you are using social media to grow your personal brand and your business, I’m sure you notice how “crowded” it is on the virtual space. There are billions (according to statistics in 2018 ,3.2 billions be exact) of images posted online every single day. Every one of your post is a “touch point” with your prospective clients, an opportunity to make an impression and foster connection with your ideal clients. Can you really afford to waste such opportunity to grow your business?
Us human are visual beings. We eat and shop with our eyes. We tend to remember 10% of what we hear and 20% of what we read. However, we actually can remember 80% of what we see.
And, have you ever notice how long it takes for you to decide which photo to click into when you are scrolling through your social media posts? For me, it's instantaneous like natural reflex. That's because our brain only take as little as 13 milliseconds to process an image (according to a team of MIT neuroscientists).
Yes, it takes only a split of a second for your ideal audience to decide whether your message to them are being read or not. Photography is the fastest way to capture your audience attention. This is why big corporations are still investing in professional photography as part of their advert/marketing campaign despite the obvious popularity of moving images (or videos).
Many small business owners rely on stock images and those who have invested in professional photography are mainly using standard portraits or headshots well posed with similar background as their peers for their business. But if you want to elevate your pitch and take your business to the next level, you need to distinguish yourself and be different.
How?
Simply be you, because every one of us are different and unique. Everyone of us have our own stories to tell. Allowing your audience to see the authentic you beyond that perfect smile in standard headshots and portraits will differentiate you from others.
Professional personal brand photos that are created with intention to tell your stories not only grabs people attention and reinforce your professional image but also have the ability to tap into your audience emotions to create that know, trust and like factor to response to your call to action.
If you want to find out how storytelling personal brand photos can help to elevate your business, get in touch for a free consulation with You & Your Stories.
