Why you want to invest in professional photography for your website?

As a business owner, is photography a non-essential item to you?

When you start your business journey, you will most likely invest in having your website created by a professional. You might even go further to hire a copywriter to write your website copies.

But when it comes to photos, many resorts to using stock images all throughout the web pages or use a simple headshot for the profile picture on the About-Me page.

If that is you, there’s definitely missed opportunity to maximize the impact of your website.

VISUAL IS THE FASTEST MEAN OF COMMUNICATION!


Human brains are wired by nature to process and comprehend visual information so much more faster and efficiently than information of any other format.

Have you ever experienced recognizing someone’s face but struggled to remember their name?

I do that a lot!

That’s because the human brain remembers more of what we see than what we read or what we hear.

We also process visual information at lightning speed.

It only takes 13 milliseconds for our brain to process a visual image. Studies suggested that it’s 60,000 times faster than processing text.

Even if you are in the school of skeptics and questioning the accuracy of this number, let’s discount it by half. It is still 30,000 times faster!

If you think your website copy is important, then consider this:

Only 28% of the text on your website are being read by most people and 45% of the visitor would leave the website after 15 seconds of reading.

With the attention time span of today’s website, visitors getting shorter and shorter these days, not leveraging the power of visual through photography significantly reduce your online visibility.

Photos on your website are not just for design and aesthetic purposes. It has an essential role to play in today’s digital marketing space.

Photos have the ability to communicate instantly not only what your brand is about and what you are like, but also the important emotions and feelings about your brand through human visual processing power.

Photos also have the ability to influence your visitor’s behavior in the following ways through eye tracking:

> retain visitors to your website for a longer period of time.

> direct people's attention to your copies or message

> encourage interaction and response to your call to action

So why as an ambitious business owner, would you not leverage the power of visuals on your digital shop front and grab the opportunity of using professional photography that is intentionally created and curated to showcase your uniqueness and make that lasting impression on your website visitors and potential clients?

Get in touch and book a call with Peggy to discover how brand photography can amplify the impact of your online presence. 👇

Brand Photography or Headshot?

When I tell people I am a brand photographer, many people respond by asking,  

“So you do headshot?”

And I usually have to explain to them that I actually don’t do the typical headshot.

Headshot is a quick and brilliant way to show your face to the viewer. And in many situations, such as actors/actresses, models, authors/writers profiles, or in many corporate settings, headshots are very relevant.

If you are a business owner or a freelancer, regardless of your niche, you would appreciate that today, your potential clients have an unlimited amount of choices to choose from when it comes to their buying decision.

In the overcrowded environment, what makes people buy from one and not another offering the same products/services is no longer about the products or the services anymore.

It is about the people and the stories behind the business!

My favorite quote from one of the great marketing gurus Seth Godin sums it all up:

“People do not buy goods and services. They buy relations, stories, and magic”


Don’t get me wrong.

A great headshot can show personality. People are drawn to faces so a headshot does connect you to the viewers.

But at the end of the day, headshots are exactly just that, they are mostly showing faces.

Brand photography, on the other hand, is so much more. It is a better way to deliver that story and magic in a split second.

It‘s a variety of curated shots that can be used in different marketing channels, providing context, and capturing who you are and what you are like from various points of view.

It tells your brand stories through the environment, the outfit, the body language, the background, and the details.  


Yes, not a doubt that headshots do have a place in business photography.

But if you want to build a premium brand and take your marketing to the level playing field of today’s digital environment ….

AND especially if you are in a personal brand business where your business is based on your expertise and knowledge,

then brand photography is something that you don’t want to overlook simply because it provides so much more room and the possibility to convey FEELINGS - the magic word in marketing.


Ready to take your marketing to the next level with brand photography and want to find out more about how I can help you? Click the button below to get in touch.

How does your profile picture look?

Canva - photos on wall.jpg

Regardless of what social media platform you are using, your profile picture is likely to be the first thing people look at. You know that saying, “first impression counts”.

Here are a few tips to ensure your profile picture works for you:

1. Show your face
Because people connect with people,  it is much more personal  and approachable with a profile picture that show your face as opposed to your business logo, your pet or your favorite object. You want your viewer to connect with you, a real person.

2. Quality photos
Professional photos for your profile speak creditability.  Remember it is what people will see in the first instance. So it needs to be good quality, not blurry, not dark and shadowy or any bad DIY quality photos.  It also needs to be properly framed, that is not too close to the extent that we can only see part of your head. It should not be too far either as the viewers won’t be able to see your face properly because it is too small in the frame.

3. Smile
Your facial expression is the key to connect to your viewer.  You want to show you are friendly, approachable and open to connections . So think about your most friendly smiles.  But at the same time, do consider what is appropriate for your profession. For instance, if you are in a very serious profession such as lawyer or a security personnel,  then you might consider a more subtle smile rather than the big smile with open mouth!

4. Bring brand element into your photo
There’s obviously limited thing you can do with a profile picture that are meant to mainly show your face. But your profile picture doesn’t have to be as boring as a passport photo. Include your brand element by wearing a top with a splash of your brand colour. Make use of the background and the profile page banner to show your logo.

5. Photos that reflect how you look like in-person
This sounds obvious, but I’ve seen profile picture that is very outdated and has very little resemblance of what the person looks like in person.   Although,  it is not advised to change your profile picture on a daily, weekly or monthly basis,  you need to ensure you are not using an image of you 10 years ago! Ideally, you should update your profile photos every couple of years or so provided that you haven’t drastically change how you look.


6. Use the same profile picture across all platforms
Last but not least, make sure you use the same profile picture across different platforms. It makes you more memorable and recognizable to viewers if your presence are consistent across the board.

Need an update of your profile picture, check out my brand photography offer here.