Before we go into why we need to build our personal brand, you must know that every one regardless of who your are, what you do and whether you are running a business or not, already have a personal brand. Because personal brand is just what people think of you, how they perceive you, how people feel about you, the kind of impression you give out in every one of your interactions with others, including your actions, spoken or unspoken words,
your tones, your expression, your vibes….
“If you’re not branding yourself, you can be sure others do it for you.”
We all heard many times that people don’t just buy the goods and services, they buy the person behind the business. We all prefer to buy from someone we know, like and trust. If you are running a business, whatever business it is, growing your personal brand helps you to build relationship with your prospective client. Your goal is to let your prospective clients know you and like you as their good friend and trust you as their go-to expert whenever they need your superpower to solve their problems.
So how do we establish and grow a personal brand? With the presence of
social media platforms, growing and communicating your personal brand has never been easier. The world is your only limit!
Here are the 7 things to think about when starting to build and grow your personal brand:
Identify your niche. What is your superpower? Who is it for? How’s it done?
Know your whys? Why are you doing what you do? Why you?
Show up as you, be authentic. Because everyone of us are unique, being you is your differentiating factor.
Be intentional. Every one of your interaction with your audience creates an impression and can influence your audiences’ perception about you. That is the exact reason why having a strategic social media marketing plan is crucial.
Give and keep giving values. Personal brand is not all about self-promoting. Create and provide valuable content for your audience build credibility.
Be Social. Engagement is the key. Mere posting but not engaging with your audience won’t help you growing your personal brand. It’s the number of engagement that counts, not the number of followers.
Last but not least, growing your personal brand just like your business, it’s a long-term game. It doesn’t happen overnight. It requires consistency and persistency.