When I tell people I am a brand photographer, many people respond by asking,
“So you do headshot?”
And I usually have to explain to them that I actually don’t do the typical headshot.
Headshot is a quick and brilliant way to show your face to the viewer. And in many situations, such as actors/actresses, models, authors/writers profiles, or in many corporate settings, headshots are very relevant.
If you are a business owner or a freelancer, regardless of your niche, you would appreciate that today, your potential clients have an unlimited amount of choices to choose from when it comes to their buying decision.
In the overcrowded environment, what makes people buy from one and not another offering the same products/services is no longer about the products or the services anymore.
It is about the people and the stories behind the business!
My favorite quote from one of the great marketing gurus Seth Godin sums it all up:
“People do not buy goods and services. They buy relations, stories, and magic”
Don’t get me wrong.
A great headshot can show personality. People are drawn to faces so a headshot does connect you to the viewers.
But at the end of the day, headshots are exactly just that, they are mostly showing faces.
Brand photography, on the other hand, is so much more. It is a better way to deliver that story and magic in a split second.
It‘s a variety of curated shots that can be used in different marketing channels, providing context, and capturing who you are and what you are like from various points of view.
It tells your brand stories through the environment, the outfit, the body language, the background, and the details.
Yes, not a doubt that headshots do have a place in business photography.
But if you want to build a premium brand and take your marketing to the level playing field of today’s digital environment ….
AND especially if you are in a personal brand business where your business is based on your expertise and knowledge,
then brand photography is something that you don’t want to overlook simply because it provides so much more room and the possibility to convey FEELINGS - the magic word in marketing.
Ready to take your marketing to the next level with brand photography and want to find out more about how I can help you? Click the button below to get in touch.